WhatsApp Business pricing, both ways to connect
WhatsApp Web links the number you already use by QR. It has a free tier and no per-message fee at all — the subscription is your whole cost. WhatsApp Cloud API is Meta's official channel: no message limits on any plan, and Meta's charge per approved template message is billed from your prepaid wallet on top of the subscription. Contacts, chatbot, campaigns, inbox and appointment book are the same on either.
Prices are per month. Pay for longer and save up to 25% on 12 months, chosen at checkout.
WhatsApp Web
Link the number you already use by scanning a QR code. Live in minutes.
No per-message fee — Meta is not in the path, so the subscription is the whole cost.
Free
Link the number you already use and start today.
No card required.
Start free- Messages
- 500/mo
- WhatsApp numbers
- 1
- Team seats
- 2
- QR-linked WhatsApp Web
- Keyword auto-replies
- Shared team inbox
- Contact management
Basic
One number, serious volume.
Billed monthly. No hidden charges.
Choose Basic- Messages
- 50,000/mo
- WhatsApp numbers
- 1
- Team seats
- 3
- Everything in Free
- Broadcast campaigns
- Media library
- Anti-ban pacing
Growth
Five numbers and the full automation stack.
Billed monthly. No hidden charges.
Choose Growth- Messages
- 2,50,000/mo
- WhatsApp numbers
- 5
- Team seats
- 10
- Everything in Basic
- AI replies & booking agent
- Website chat widget
- Scheduled messages
- Analytics & ROI reports
- REST API & webhooks
Custom
Unlimited scale, quoted to your volume.
Quoted to your volume.
Talk to sales- Messages
- Unlimited/mo
- WhatsApp numbers
- Unlimited
- Team seats
- Unlimited
- Everything in Growth
- Unlimited messages & numbers
- Priority support
- Custom terms
WhatsApp Cloud API
Meta official channel, with a verified sender and approved templates.
No message limits on any plan. Meta charges per approved template message, billed from your prepaid wallet at the rates below — free-form replies inside an open 24-hour window cost nothing.
Starter
Get verified and start sending templates.
Billed monthly. No hidden charges.
Choose Starter- WhatsApp numbers
- 2
- Team seats
- 3
- Official Meta Cloud API
- Approved message templates
- Broadcast campaigns
- Keyword auto-replies
- Media library
Growth
Add the automation that answers for you.
Billed monthly. No hidden charges.
Choose Growth- WhatsApp numbers
- 5
- Team seats
- 10
- Everything in Starter
- AI replies & booking agent
- Website chat widget
- Scheduled messages
- Analytics & ROI reports
Business
Wire WhatsApp into your own systems.
Billed monthly. No hidden charges.
Choose Business- WhatsApp numbers
- 15
- Team seats
- 25
- Everything in Growth
- REST API access
- Outbound webhooks
Enterprise
Unlimited scale, quoted to your volume.
Quoted to your volume.
Talk to sales- WhatsApp numbers
- Unlimited
- Team seats
- Unlimited
- Everything in Business
- Unlimited numbers & seats
- Priority support
- Custom terms
What Meta charges on top
There is no message limit on any Cloud plan — you pay Meta per template message instead, from your prepaid wallet, at their rate plus our platform margin. Indian destinations below, as of January 2026; the full rate card is in-app before you send.
Utility chats
~₹0.15
per template message
Marketing broadcasts
~₹0.97
per template message
Charged per approved template message. Inbound service queries are free within an active window. A PDF invoice is issued automatically with every wallet recharge.
Not sure which one you need?
The two products differ on more than price — sender verification, template approval, ban risk and how quickly you can go live.